Turn comments into
insights with AI.
Stop manually reading thousands of comments. Our AI decodes the psychology, hidden narratives, and cultural signals behind every post in seconds.
Analysis Time Saved
Community Comments processed
User rating
Not Social Listening. Community Understanding.
THE WORKFLOW
From Noise to Clarity.
Four sophisticated steps to transform a URL into a strategic masterpiece.
Source Input
Paste any link from IG, TikTok, YT, or FB.
Bot Filtering
Separating human emotion from bot noise with 99% accuracy.
AI Decoding
LLM analyzes linguistics, semiotics, and psychology.
Insight Delivery
Full "consultant-grade" report with actionable next steps.
THE INTELLIGENCE ADVANTAGE
Consultant-Grade Analysis on Autopilot
Traditional sentiment analysis only scratches the surface. We dive into the deep ocean of human psychology.
Psychographic Profiling
Understand *who* is commenting. We build detailed audience personas based on linguistic patterns and interests.
Cultural Decoding
Don't miss the nuance. We decode slang, emojis, and hidden subtext to show you what the community *really* means.
Strategic Blueprints
Get actionable next steps. We generate campaign ideas, hooks, and content gaps based on the data.
THE INTELLIGENCE ADVANTAGE
Built for the Modern Social Landscape.
Creators
Brand Managers
Agencies
Simple, Transparent Pricing.
Try for free, scale as you grow. No hidden fees.
Start
Perfect for individuals and small teams just getting started.-
10 Posts
-
50,000 Comments
-
100,000 Tokens
Medium
Perfect for individuals and small teams just getting started.-
200 Posts
-
200,000 Comments
-
1,000,000 Tokens
Large
Perfect for individuals and small teams just getting started.-
600 Posts
-
500,000 Comments
-
3,000,000 Tokens
Start
Perfect for individuals and small teams just getting started.-
10 Posts
-
50,000 Comments
-
100,000 Tokens
Medium
Perfect for individuals and small teams just getting started.-
200 Posts
-
200,000 Comments
-
1,000,000 Tokens
Large
Perfect for individuals and small teams just getting started.-
600 Posts
-
500,000 Comments
-
3,000,000 Tokens
QUESTIONS
Got questions? We've got answers.
Most of the comments made in your communities are not used to analyze sentiment about your brand, identify interests, or uncover opportunities
It's About is simple.
What’s the difference between It's About and
Traditional Social Listening?
Social Listening tracks what people say at scale: mentions, sentiment, keywords, trends, and volume across platforms. It’s built for monitoring conversations about your brand.
It’s About focuses on your comments and your community: it analyzes the replies people leave on your posts, understands intent and meaning in context, and helps you decide how to respond. It turns comment threads into clear insights and response-ready guidance you can explore, chat with, and export.
Is it really 'Consultant-Grade'?
Yes. Our prompts are designed by sociolinguists and business strategists to ensure we provide depth, not just data.
Which platforms do you support?
Full support for Instagram, TikTok, YouTube, and Facebook Public Pages.
Secure API ingestion (no scraping)
We retrieve comments exclusively through each platform’s official APIs, with your authorization. We do not scrape, use bots, or take data from accounts you don’t manage. Fully compliant with platform policies and privacy best practices
How does the AI handle sarcasm?
Our LLMs models are trained on high-context social data, detecting irony and sarcasm with over 95% accuracy.
The #1 tool for comments summarization.
Ready to uncover your audience’s voice and transform their feedback into actionable insights that drive real results for your social media work?